Warner Bros. partnered with Trailer Park Film to produce an exhilarating campaign for The Legend of Tarzan. The campaign featured three powerful TV spots and highlighted the film’s majestic visuals, displaying Tarzan’s strength as he traverses the jungle and introducing audiences to the rest of the all-star cast.
Genre: Romance
How To Be Single
The trailer highlighted the film’s comedic moments and the chemistry between the two lead characters and best friends. Pitbull and Ne-Yo’s hit song “Time of Our Lives” is used to capture the carefree essence of being young and single in New York City.
Hello, My Name is Doris
The campaign, including a full-length trailer and two TV spots, drew audiences into Doris’s eccentric world, where she teams up with her best friend’s granddaughter to seduce a younger man. The campaign showcased Sally Fields’ critically-acclaimed performance while highlighting the film’s comedic moments.
Cinderella
The spot featured mesmerizing scenes from the film and reminded viewers of all their favorite moments. Cinderella debuted as the second highest-selling Blu-ray for the week of its release. Blending film footage and cast interviews, “The Dance” underscored the modern approach Branagh took to a traditional costume Drama. The spot focused on one of the… Continue reading Cinderella
Fifty Shades of Grey
The Drama earned one of the biggest R-rated debuts at the box office, and the campaign earned a Gold CLIO Key Art Award. The seductive spots, which featured Beyonce’s ‘Crazy in Love’ re-mix, promoted the unrated version of the film, an alternate ending, and a tease at the next installment in the series. Fifty Shades… Continue reading Fifty Shades of Grey
Christmas in Connecticut
Warner Bros. partnered with Trailer Park Film to capture the charm of Christmas in Connecticut for its Blu-ray re-release. The spot featured the hijinks of the 1945 romantic Comedy starring Barbara Stanwyck, Dennis Morgan and Sydney Greenstreet, to bring the classic Hollywood film to a new generation.
If I Stay
The piece revealed that star Chloë Grace Moretz learned to play the cello for the film, while co-star Jamie Blackley sang all of his songs live. The featurette introduced moviegoers not only to the film’s central story and main characters, but also its wide sampling of popular music, including M83’s Outro,A Great Big World (featuring… Continue reading If I Stay
