The Drama earned one of the biggest R-rated debuts at the box office, and the campaign earned a Gold CLIO Key Art Award. The seductive spots, which featured Beyonce’s ‘Crazy in Love’ re-mix, promoted the unrated version of the film, an alternate ending, and a tease at the next installment in the series. Fifty Shades of Grey later became one of the top five highest-selling Blu-rays of 2015.