The spot featured mesmerizing scenes from the film and reminded viewers of all their favorite moments. Cinderella debuted as the second highest-selling Blu-ray for the week of its release.
Blending film footage and cast interviews, “The Dance” underscored the modern approach Branagh took to a traditional costume Drama. The spot focused on one of the film’s most beautiful and iconic moments, and drew so many fans across the Disney lot that it was in high demand for Disney-owned broadcast outlets.