STX Entertainment approached Trailer Park Film to create a campaign for Bad Moms that would generate buzz for the Comedy from the writers and producers of The Hangover.
Film kicked off the studio’s theatrical campaign with red and green band trailers that highlighted the comedic moments of the film. The campaign was an immediate hit, with the green band trailer driving 8.5 million digital engagements in its first week, making it the most popular film that week on social and digital platforms.