Zootopia

Disney partnered with Trailer Park Film on the lighthearted, fast-paced campaign for Zootopia. The teasers and trailer captured all the family fun of the film and introduced audiences to a new kind of “urban jungle” and the irresistible characters who live there. The campaign helped drive the film to a number one spot at the box office on opening weekend.

The Blu-ray and digital release campaign highlighted the playfulness of the blockbuster hit children’s film, drawing in audience members who  loved the film in theaters with familiar jokes, while attracting entirely new audiences with fast-paced fun.