Vaseline, The Healing Project: Not Your Scars

When Unilever wanted to socially promote their branded outreach mission, The Vaseline Healing Project, they turned to Trailer Park Content. The Healing Project, in connection with international aid agency Direct Relief, focuses on distributing healing Vaseline products to clinics and hospitals in areas of crisis around the world. Leveraging Unilever’s Brand Ambassador relationship with actress Viola Davis, who comes from abject poverty herself, Trailer Park created authentic and moving short form content. In each video, Viola shares her passion for The Vaseline Healing Project, and her personal connection with those in need. These powerful Branded Content videos inspired consumers to take action, join The Vaseline Healing Project, and donate.