To launch The Right Stuff on social, we created out of this world content that stood out in Disney+’s busy social feeds. Leading up to premiere, we created character motion posters, digital banner ads, an Instagram filter, and video pieces that introduced the real life story to a new audience. Throughout the season, we released weekly episodic teases to keep fans invested. To sustain conversation around the finale, we released an interactive AR experience for fans to get a first look at the final episode.
The Right Stuff
