Trailer Park Film partnered with Lionsgate to create an extensive campaign for the final chapter in The Hunger Games series. The captivating campaign included a teaser trailer, four full-length trailers and an original content piece.
Centered on the iconic Mockingjay emblem, the teaser features motion graphics produced by creative studio Gortsby. It quickly trended on Twitter and drove anticipation for The Hunger Games: Mockingjay Part 2.
The District 13 Propaganda piece debuted at San Diego Comic-Con, and excited fans in Hall H, while the first full-length trailer generated 2.1 million views online in the first two hours of its debut. The emotional trailer showcased the special sisterly bond between Katniss and Prim, highlighting the emotional center of the film series.
The campaign was nominated for two CLIO Key Art Awards and won a Silver CLIO Key Art Award for Creative Content Short Form.