For this Pixar Adventure tale, Disney reached out to Trailer Park Content to help attract an older Adult Swim audience – one not otherwise targeted in the youth-centric campaign.
This led to Dino Bites, a series of short pieces focusing on the movie’s moments of irreverent Comedy. It also led to a series of Multicultural pieces: Dino Dichos, which showed how the film reflected popular Spanish colloquialisms. A Home Entertainment campaign also used a short form approach to reflect some of the film’s uplifting elements, such as Love, Teamwork and Adventure.