Facing a year and a half between seasons, we needed to retain the fan community and continue to build interest among an audience not quite caught up with the series. Our slow drip of content that was filled with easter eggs during this year and a half period, kept fans engaged and dissecting each content piece as it rolled out. Focusing on 1985 as a key theme of S3, a New Year’s Eve social stunt live-streamed 1985 Dick Clark footage in tandem with the actual countdown. The ball drop evolved into a Stranger Things content including an official date reveal. The stunt live streamed across Facebook, Instagram, and YouTube.
Stranger Things – Season 3
