Shameless – Season 10

After a four-season hiatus from series regular on Shameless, Noel Fisher and Showtime wanted to announce his return as Mickey Milkovich for the tenth season of the hit Showtime series in a social stunt that would garner conversation both in the fandom and in the media. For years fans have been trolling the Shameless social accounts daily asking for Mickey (Noel Fisher) to return to the series. We devised a plan to troll the fans right back by faking a fan hack of the @sho_shameless Twitter account complete with changing the profile name, bio, and header image for the cause and tweets with typos, lols, fan retweets, and lots of Mickey.