Adopting the tone of Ray himself, stoic copy was paired with custom creative that played into various themes of the show. In addition to developing and executing an editorial calendar, we live tweeted each episode and engaged with the show’s biggest fans. We supported a campaign for the larger Showtime brand, surprising and delighting Twitter fans by picking up their PPV tab for the Mayweather vs Maidana 2 fight. We also live tweeted Showtime’s red carpet event, publishing real-time content featuring cast and celebrities in attendance.
Ray Donovan
