Trailer Park Film produced the premiere full-length trailer for the highly anticipated film Jurassic World.
The suspenseful trailer drew on nostalgia to connect with older audiences and introduced the Jurassic Park franchise to a new generation. After making its debut a few days before Thanksgiving, the trailer became the fourth most viewed trailer on YouTube in 2014. Jurassic World went on to set records at the box office and, at that time, held the title of the film with the highest-grossing debut in history for both the U.S. domestic and international box office.
Over the course of two and a half years, Trailer Park Content produced more than 200 theatrical and home entertainment pieces for the global phenomenon Jurassic World.
Steven Spielberg, Chris Pratt, Bryce Dallas Howard, and other cast members and producers shared their memories of the original Jurassic Park and described the experience of bringing the newest installment of the franchise to life. This piece was hailed by mainstream press and proved immensely popular online with viewers. Fans were thrilled to hear Spielberg say that Jurassic World was “like Jurassic Park come true!”
As a part of Trailer Park Content’s extensive campaign for Jurassic World, we worked with charismatic star Chris Pratt to record Jurassic Journals throughout production. Chris brought viewers on the set for a hilarious, up-close look at what it took to execute the films death-defying stunts. Five Jurassic Journals were released during the film’s theatrical campaign. They received a huge response online, winning front-page placement on Reddit, inspired memes and a showcase on Entertainment Tonight.
Our team worked with acclaimed film documentary producer Laurent Bouzereau on this featurette to tell the story of InGen, the innovative fictious genetics firm behind the parks’ dinosaurs. The featurette blended footage we directed on the Jurassic World set (using the actual film crew), in-character interviews with a key actor (BD Wong who reprised his role as chief geneticist Dr. Henry Wu) joined by an original supporting cast, new graphics and stock footage. The piece created a huge impact with online and broadcast audiences, who cited it as a prime example of how the Jurassic World marketing campaign was paying attention to detail and world-building in a creative, modern way while adding an element of reality to the moviegoing experience.