Trailer Park Digital created an immersive in-world site JurassicWorld.com, bringing the movie’s theme park to life.
It showcased everything a visitor would need to visit Jurassic World including a detailed park map, newsfeed, dinosaur detail pages, ticket info and attraction wait times. At the center of the site is an interactive map encouraging visitors to explore Isla Nublar, location by location.
The site was designed to promote repeat visits with locked sections and ongoing updates, plus advanced ticketing. RaptorPass membership provided exclusive content notifications before they were made public.
To create further buzz, the life of the site coincided with the release of the film to display the mayhem on the site’s Park Cams as if it were actually occurring in real time.
The site kept fans coming back, with visitors digging into the code to discover Easter eggs, and every minor update generating a flurry of social media conversation and increased excitement for the anticipated blockbuster.
JurassicWorld.com received several accolades including a Bronze Los Angeles ADDY Award, Silver CLIO Key Art Award, Gold W3 Award and two WebAwards. It was also nominated for a Webby Award.