Trailer Park Social partnered with Dreamworks on a comprehensive campaign for Home that began with theatrical marketing and lasted through the film’s home entertainment release.
We managed the Dreamworks Snapchat account at the movie premiere, which was the first time Dreamworks had utilized the app to communicate with fans during an event. For the home entertainment release, Trailer Park Social worked directly with Dreamworks on a virtual Twitter viewing party with director Tim Johnson. Johnson was on-hand to live-tweet during the movie and held a fan Q&A.