The family-friendly campaign introduced parents and children to Baymax, the adorable balloon-shaped robot. The film went on to win Best Animated Feature at the Academy Awards®, and the campaign won three Golden Trailer Awards including Best Animation/Family Trailer and Best Animation/Family TV Spot as well as a Silver CLIO Key Art Award.
The playful spots captured the magic of the beloved film and helped catapult it onto the list of the top ten Blu-ray sales of 2015.