Marvel and Disney partnered with Trailer Park Film to give fans a first look at Ant-Man, the next Superhero franchise in Marvel Cinematic Universe.The first teaser trailer was previewed during the MTV Movie Awards and debuted three days later during the series premiere of Marvel’s Agent Carter.
Trailer Park Digital also created the official website that introduced fans to the Superhero through a slick, mobile-first HTML5 experience.
To demonstrate Ant-Man’s agile movements through complex 3D spaces, we leveraged a Prezi-inspired framework to create an immersive interactive journey where fans can explore the super powers of a half-inch hero and the amazing technologies behind his story. Content was organized into shareable chapters that can be explored across a Human-Size story path or in Ant View as micro-sized story points creating a seamless experience across mobile, tablet and desktop platforms.
Along with photos and videos, we introduced original content through interactive widgets, charts and Animations that showcased how size doesn’t always equal strength with the power of Pym Particles.
Trailer Park Home Entertainment Film created the perfect mix of playful and action-packed, reminding fans of their favorite parts of the film and drawing new viewers in for the Blu-ray and digital release.