The theatrical trailer utilizes a slow cover of the Ramones’ “I Wanna Be Sedated” coupled with the clinical nature of the film to form an uneasiness in the viewer that grows throughout the duration of the trailer. A series of close-up images of bodies in water and creeping tentacles adds to the Horror factor, while the final cliffhanger of a shot leaves the viewer anxious to see the outcome of the film. The campaign also featured multiple TV spots, including one that debuted during Super Bowl LI.
A Cure For Wellness
